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LEARN LOCAL SEO: Creating Local Content

New in Creating Local Content


Local-izing Your Content

How to write for your area.

Local content needs to connect with the area you serve. Keywords and content about local events, places, and people show your business is an authority in your community, not just an expert in your subject. 


Writing for Search

How to write helpful content that ranks.

The first maxim of SEO writing is simple: Write for people, not search engines. In a world of AI, the need for original, helpful, human-touch content that answers people's questions has never been greater. 


Search Engines vs. Social Media

Keywords vs. action words.

Blog posts answer questions but social media wants engagement. That requires a different approach to connecting with readers — and action words instead of keywords.


Inspiration

Get some fresh ideas.

Feeling stuck? Need inspiration? Turn off blogging mode for a moment to recharge your creative batteries with writing exercises, new habits, or maybe just a change of scenery.