Randy Lyman, Author at Lakeshore Local SEO

Near Me, Open Now! Get tips to improve your local search results — written for busy business owners. PLUS offers, free stuff, and more.

How to Hold a Pen So It Doesn’t Hurt

Relearning how to hold a pen saved my hand from injury and changed how I write.

Images are just as important as words for getting your content found and shared.

Optimize your blog for both search engines and social media to get them found and shared.

Optimizing for search and social media is not separate from your content. It’s how you write it. Or it should be.

Without a call to action, your content’s a dead end. Here’s how to get readers to take action when they’re done reading.

The best headlines are single-minded in their mission: Make you click. Here’s 7 things to keep in mind when you write them.