Google Business Profile (formerly Google My Business) is your local business’s shop window to the world: It’s the first — and maybe only — thing your potential customers see when they’re searching “near me” or “open now” for your products and services. It’s where they’ll decide whether to visit your website or nearest location, call, or get driving directions. For a brick-and-mortar or service area business (SAB), it’s the essential cornerstone of your online marketing. 

Google Business Profile is one of three elements that form the foundation of a local search presence — along with reviews and online business directories. Bing Places and Apple Business Connect are small but growing Google competitors, presenting new opportunities for local businesses. 

Local SEO Foundations provides the solid base your business needs to increase your visibility and conversions in local search marketing. It’s both affordable for solopreneurs and scalable for multi-location businesses.  

The monthly service agreement covers the essential setup and optimization of your business’s organic local search presence: 

Google Business Profile: 

• Setup & optimization of Google Business Profile 
• Monitor user-generated edits, GBP spam, and up to 5 competitors 
• Post client-provided business updates (e.g. holiday hours, health protocols, products/services) 
• Post up to four updates per month 

More Foundations: 

• Maps: Setup on Bing Places and Apple Business Connect 
• Ranking: Keyword tracking and local search grid for up to 5 keywords 
• Reviews: Private dashboard for collecting, managing, and responding to reviews on multiple sites 
• Citations: Citation Builder campaign (citations paid separately) 
• Website: Consultation with web developer on local search optimization 

Support:

• Monthly reports and review calls 
• Ongoing coaching, training, and support 
• Service level agreement with recommended 6-month initial commitment