Advanced Local SEO

Citation Services Terms and Conditions

1) All citation services require that:
i. your business has a physical location that customers visit or that serves customers at their location (service area business) in accordance with Google's policies,
ii. you have an active Google Business Profile that satisfies Google's requirements for representing your business's name, address, and phone number (NAP), and
iii. your business name, address, and phone number appear identically on your Google Business Profile and business website.

2) Some directories require phone or email verification by the business directly. You will be notified by Lakeshore Local SEO when this is necessary, and arrangements made to ensure verification.

3) Citation Builder. A small percentage of directories and aggregators can take a long time to update business information. This means that the information may not appear until after the 60-day term of the Citation Builder agreement, even though it was submitted during the term.

4) Citation Cleaner. The service takes about 6-8 weeks with approximately a 70% average success rate. Success depends largely upon the response times of directory webmasters (if they respond at all).

5) Data Aggregators & Networks
Unlike most directory listings, aggregators require a paid annual renewal to keep business data “verified.” If not renewed, data is not deleted, but loses its verified status. The renewal cost is included in the Citation Care annual service price. We submit business information to the following data aggregators and GPS networks:
i. Data Axle, Neustar, and Foursquare are global aggregators of business data offering a wide range of enterprise data services.
ii. The YP Network includes Yellow Pages, Superpages, and DexKnows, serving more than 80 million users per month.
iii. The GPS Network distributes business data to five mobile navigation services guiding more than a billion users worldwide to the right place: Waze, Uber, Navmii, HERE, and Tom Tom.