Local SEO Foundations

Exactly 50 Words about Starting with Local SEO

Google Business Profile (formerly Google My Business) is your local business’s shop window to the world. It's the first thing people see when they search terms like "near me" or "open now" for products and services in their area. But it's only the beginning of getting found in local search.

Local SEO Foundations | Lakeshore Local SEO

Local SEO Foundations

For solopreneurs, sole practitioners, and first-timers. Our core monthly service covers all the basics for getting (and keeping) your business visible and ranking in local search results.

Google Business Profile

  • Initial and ongoing optimization of client’s GBP
  • Assistance with GBP setup and verification
  • Monitoring and response to user/Google updates
  • Conversion optimization and tracking
  • Up to four GBP posts/month

Online Reviews

  • Monitor and respond to reviews on dozens of sites through private dashboard
  • Request reviews via email or SMS
  • Display reviews on your website with customizable widget
  • Coaching and support on review management

Local Citations

  • Customized citations profile
  • Submit business info to 35 directories & aggregators (add'l available)
  • Cleanup of duplicate and incorrect citations
  • Auto-renewal and updating of key citations
  • Regular citations audit

Rankings & Competitors

  • Keyword tracking for up to 10 keywords
  • Local search grid for up to 10 keywords
  • Local competitor tracking for up to 4 competitors

Website Optimization

  • Collaboration with your website developer on local search optimization, including:
    - Location and service pages
    - Google Analytics and tools
    - Structured data

Reporting & Support

  • Monthly reports and reviews
  • Private client monitoring dashboard
  • Coaching, training, and support

Request your free Local Search Report below to get started.

Starts at $400 per month per business location

Organic local search optimization (unlike paid ads) can take time to show results; 4-6 months is typical.
Hence Local SEO Foundations is a monthly service agreement with a minimum initial term of four months.

Citation Services Terms and Conditions

1) All citation services require that:
i. your business has a physical location that customers visit or that serves customers at their location (service area business) in accordance with Google's policies,
ii. you have an active Google Business Profile that satisfies Google's requirements for representing your business's name, address, and phone number (NAP), and
iii. your business name, address, and phone number appear identically on your Google Business Profile and business website.

2) Some directories require phone or email verification by the business directly. You will be notified by Lakeshore Local SEO when this is necessary, and arrangements made to ensure verification.

3) Citation Builder. A small percentage of directories and aggregators can take a long time to update business information. This means that the information may not appear until after the 60-day term of the Citation Builder agreement, even though it was submitted during the term.

4) Citation Cleaner. The service takes about 6-8 weeks with approximately a 70% average success rate. Success depends largely upon the response times of directory webmasters (if they respond at all).

5) Data Aggregators & Networks
Unlike most directory listings, aggregators require a paid annual renewal to keep business data “verified.” If not renewed, data is not deleted, but loses its verified status. The renewal cost is included in the Citation Care annual service price. We submit business information to the following data aggregators and GPS networks:
i. Data Axle, Neustar, and Foursquare are global aggregators of business data offering a wide range of enterprise data services.
ii. The YP Network includes Yellow Pages, Superpages, and DexKnows, serving more than 80 million users per month.
iii. The GPS Network distributes business data to five mobile navigation services guiding more than a billion users worldwide to the right place: Waze, Uber, Navmii, HERE, and Tom Tom.